Crypto Payment Solution Powers Ticket Sales in Bitcoin (BTC) and Ethereum (ETH) for 14 Million Global Sports Fans

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Portuguese Primeira Liga Football champions S.L. Benfica are allowing their 14 million fans worldwide to buy tickets, clothing and merchandise online using major cryptocurrencies such as Bitcoin and Ethereum via their desktop website and mobile app.

According to the announcement, leading cryptocurrency solution provider UTRUST has partnered with Benfica to go all-in on crypto.

“The core of UTRUST’s technology will allow Benfica to take advantage of the increased security and convenience of cryptocurrency payments whilst protecting the club from market volatility. It will also significantly reduce processing fees and eliminate inconvenient credit-card chargebacks and fraudulent payments. Most importantly, Benfica will be able to settle payments directly to its bank in fiat on the very same day they are received.”

The European fintech is approved by Switzerland’s independent financial-markets regulator, FINMA.

S.L. Benfica is one of the world’s most widely-supported football clubs with more than 14 million supporters worldwide and a digital fan base of over 7 million followers across social media platforms. The team just reclaimed the Primeira Liga title for a record 37th time.

Benefica has also collaborated with Adidas for its 2019/2020 kit.

Benfica joins other mainstream sports-meets-crypto collaborations such as UFC and Litecoin, VeChain and Adidas. Nike, the world’s largest supplier of athletic shoes and apparel, recently filed a trademark application for “Cryptokicks” with the United States Patent and Trademark Office.

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